Not in everyone's interests. Capital & Regional, owners of the mall in the town centre, fought to prevent it, particularly Newlands Park. Thankfully they're gone.
Laughing at the idea of Luton having a sense of entitlement though. It's been a running joke since they start moving back up the leagues the number of opposing managers/ players/ supporters who come away with the catchphrase they should be beating "teams like Luton".