The "Heinz Manoeuvre" is a retail technique where you claim you're about to pull, or change, a product due to lack of interest or 'changing tastes'.

This generates headlines which boost awareness and an uptick in sales, as well as goodwill once the decision is 'rethought'. https://t.co/RQIy9hufaL

— John Bull (@garius) February 24, 2023