Whilst talk of a promotion push is premature, I can see where some are coming from.
I don't think we're any better than we were last season. Ok, we've brought in a striker who should actually be capable of getting himself into double figures, but that's it. We've lost two good left midfielders in Johnny Russell (back to DU) and Darren Smith, replacing them with Scott McBride, a player who is untried at this level. Similarly, we've brought in Willie Dyer who is also untried. Both these two may prove good players, or they may struggle.
What is undeniable, is that people want to see the club move forward, even despite any financial restrictions that may be in place. People generally don't want to settle for mediocrity; you could excuse it last season as we wanted to keep ourselves up, but you would expect most people wanting to see us move forward a bit this season, maybe getting ourselves up to 5th/6th.
It's also easy enough to see why some aren't best pleased. The single largest glaring flaw in our team - being light up front - still remains. Whilst I think we will get someone in on loan, we really shouldn't be looking to rely upon loan signings.