We've got a WWF poster up in our staff room (no, not Bret Hitman Hart) where there's a cute little tiger cub with the words "Beauty worth saving" across it. It's obviously nothing about the animal's welfare, it's all about saving them just for us to say "awwww, ain't it cute" when we see them in a documentary or at the zoo.
Saying that, I'm sure they'd raise more funds if they used a picture of the Arse-faced Beetle instead.