The Orcs live in a deluded world where they think that because they're 'more than a club', all players must feel the same. The reality is that the players rightfully saw Rangers as a club just like any other (with the added bonus of having the occasional interesting derby) and fans don't understand that playing in front of them is just a job for most of the players. Assuming that some of the 'Rangers' support have jobs, their passion for their club lies outwith that as a recreation which dominates part of their life even if they think their life is Rangers.
If Rangers do badly on the park, it just makes their life a bit more depressing but they demand that players destroy their careers and future life just for the supporter's 'fun'. They forget this is a business where you're 'past it' by the time you're 40 and these guys need to fulfil all career ambitions in the next ten years or so. Do they honestly expect them to spend at least three of those years playing against part-time players who themselves just play for fun outwith work Mon-Friday for £50 pocket-money a week? Wake up and smell the coffee.