Is Phil -3-names not a reference to the fact that he's changed his name 3 times to give himself a more "oirish-sounding" finale to appeal to his followers. He's Glaswegian-ish by birth and was named White/Whyte, then McGivvery (or close to) then went all full rebel with his current tag.
Have read his blog a few times and he's the ultimate school dinner lady, who's scooping lots of the stuff his audience crave in grand dollops onto the favourite kids' plates. He encourages "donations" for his "scoops".
His NUJ authenticity has been questioned elsewhere, but he still pushes himself forward as the "Jacksonista" on all things sevco/club/company.
He's a self-serving erse.