Whilst Kilmarnock is crying out for a lick of paint and a cuddle, it's by no stretch of the imagination the worst place.
Irvine's Rivergate Shopping Centre has more jakeballs per capita than just about any place I've ever visited.
And, as has been mentioned, New Cumnock has to be seen to be believed. It is a depressed, vapid, vaccuous, empty, dead, soul-less, joy-free hell hole. I have NEVER seen the sun shine on New Cumnock. I have NEVER seen anyone smile in New Cumnock. It's like someone sucked the last bit of good mood out the place in about 1987.