This should be regarded as a 3 year campaign - to be brutally honest just to stay in this league. So no 3 year or 5 year plans but a management team contracted to 2016?
20 minutes after signing news only 6 comments on Facebook. Either fans are underwhelmed or in bed. In PR terms it is an amateur and I'll conceived time for a press release - missed audience, news exposure and by tomorrow (1hour) it is yesterday's news.