Relegation is something that North American sports owners find very tough to understand because it flies in the face of guaranteed income for a sports franchise. My business life has taken me to North America and I have spent time with the marketing departments of sports teams, especially the Vancouver Canucks in the NHL and the Atlanta Braves in the MLB. When we were all just chit-chatting about sport, and I mentioned MFC's brushes with disaster, they were mystified. How can you run a business like that?
It's true that the ticket marketing, matchday experience, food and beverage, merchandising and other income-generating operations of NHL/MLB/MLS teams is very sophisticated, and maybe there are some tricks of the trade that could apply to MFC. But the cold, hard fact of relegation is one thing a US or Canadian sports team doesn't have to worry about. They also get to trade for players in a controlled pool as well which is another income-security process. So they can borrow more easily to make big changes to stadia and so on, knowing that year to year they are in a pretty stable scenario.
For me, the Barmacks' proposal isn't wrong because they are American and clueless. It's wrong because it offers no vision for the club in our current reality. For example, he says he only has 10% of the information he needs to make MFC successful. Fair enough. But the fact is that our stadium needs refurb. So, in general terms, he ought to have a view on the timescale and ballpark (pun intended) costs of those upgrades or a general view on the feasibility of a new stadium, or stadium sharing, or leasing a stadium, or any number of options that a genius-level CEO could conjure up.