I think the size of the league and clubs within the league can be taken from the social media followers of each club, i have counted the followers from Facebook, Instagram, X (Twitter), Youtube and TikTok and I think this gives a good idea of where the league is at.
I do believe that the league needs expanding, to allow more clubs and to try and increase the following amongst all those clubs. If you look at the Eredivisie then Ajax apart, they have a similar following, this could be achieved with the league and all clubs working together to increase their profiles. I think this is the growth area that needs to be explored to increase the value of the brand and the size of the TV deal.
Club
Total
Celtic
4,820,800
Rangers
3,044,400
Aberdeen
424,400
Hibernian
418,100
Hearts
328,200
Motherwell
297,000
Kilmarnock
132,500
Dundee
110,340
St Johnstone
111,283
St Mirren
108,159
Livingston
91,190
Ross County
79,015
Total Followers
9,965,387
Club
Total
Ajax
25,370,000
PSV
4,914,500
Feyenoord
4,387,400
Alkmaar
927,400
Utrecht
784,300
Twente
669,900
Heerenveen
630,600
Vitesse
383,100
Zwolle
348,700
Nijmegen
217,120
FC Volendam
205,700
Sparta Rotterdam
204,970
GA Eagles
186,205
Waalwijk
175,450
Sittard
159,640
Heracles
149,450
Excelsior
101,518
Almere City
96,710
Total Followers
39,912,663