I imagine he sees the Rangers fixture(s) as a guaranteed £100,000/£200,000 filip to the Tannadice coffers every season, whereas Dundee, something of a yo-yo club over the past 35 years, bring uncertainty and risk. I'm not saying I agree with this, in fact I'd love to see Dundee take Rangers' place in the SPL, but it's probably how the baldy love-God/cold-hearted pragmatist views the situation.
Of course, the added variable is that Rangers are apparently boycotting us these days. But then so did Dundee.
I'm confused.