I think the aim of revenue diversification is admirable. After all we don't have the support to make us a profitable football club so we need extra monies from somewhere. The problem seems to be that the club get some absolute jobbers involved in some of this "outside" work and they inevitably make a mess of things and ultimately cost the club. And whilst this goes on a number of fans continue to drift away as the club feels like they have, at times, taken their eyes off of things at home. In both the short and long run this is hurting the club a lot.