the ironic thing was that last season turned out to most enjoyable, we had something to play for and thats what fans want to see. If you have a winning team on the park and play good football then the fans will follow.
Look at united, they had the best possible season not so long ago, im sure their crowds will begin falling again because you just cant match that each year.
Can you imagine a top league where almost any of 6 or 7 clubs could realistically win? this is proper success far more enjoyable than playing for 3rd place! Crowds would increase and the OF would be forgotten. hearts v aberdeen for example in a title decider guaranteed that would be sold out and on TV, brilliant, lets get it happening!