I'm not a journalist but I am a cynic. My take on what happens with some (not all) of the sports writers is that they play a game where the rules are never discussed but are clearly understood with the clubs and, in particular, the OF (as was). It's really just a case of, "You print a good story about my club and I'll give you more access to our people and I'll feed you exclusives."
It boils down to basic survival and self-interest for both parties. If these sports writers were to start digging and print a truly balanced view then they won't get anything more from the club and there sources will dry up.
What we're seeing now with Facebook, Twitter, blogs and forums like P&B is that it provides a platform for information to circulate far quicker and, more importantly, before it's gone through some sort of 'cleansing' or filtering process. The down side is that there can be a fair amount of rubbish posted but, as this forum proves, us 'non-journalistic' types are perfectly capable of separating fact from fiction and forming sensible, well-thought through opinions about what's best for Scottish Football.
The sports writers who have allowed themselves to be part of the charade that passes for journalism now find the rules have suddenly changed. They are not experts; they are simply paid punters with an opinion. An opinion that is increasingly being shown to be ill informed, out of touch and in some cases, simply acting a mouth piece for the powers that be.