Jim lives in Lochwinnoch and is a football fan as is the guy who owns the company. Indeed I think at one point they were looking at buying us but the fan ownership thing was already in the pipeline so decided against it.
One of the Del Piero links is that SkyView look after some of his investment portfolio. In reality, I think the sponsorship is such a relatively small amount of money for them that it doesn't really matter too much but it gives them a sporting interest.