It should be the SPFLs responsibility to maximise revenue for every single one of their member clubs. A normally sold out derby instead of a first home game attracting a different set of fans doesn’t do so. The detriment to what other club? What other club would it be to the detriment of by us having hearts at home first? In fact you could argue that other clubs having the third best team in the country would attract more revenue for their club when they would sell out their allocation at Easter road on a cold Wednesday night. Perhaps not Dingwall, Killie or Dundee Utd, Aberdeen.
Im not so keen on earning extra money, because it’s getting spent on utter Shan already but I can see why the clubs chairman would do. It’s anything but illogical.