Football at our level is never a value for money proposition. Possibly not at any level. Going to the Kino vs going to the Odeon for entertainment is about value for money. Watching your football team isn't. It's about things like local pride, tribalism, heritage, belonging etc. It's not sausages you're buying.
Agreed, I'm not arguing one way or another. Whereas some folk will back the club whatever the ST prices (acting charitably towards the clubyou might say) others find them challenging their finances too much and decide their money has higher priorities.