The series has been on the decline since series 3 which is the last one before they started properly limiting the amount of bevvy they get at night. I think it works out as like 2 glasses of wine a night they're allowed. Early Big Brother was an absolute carry on. 72 cans of cider, a couple of bottle of vodka, chickpeas and rice was the usual shopping list.
Nobody is interested in it being Love Island. It's just a whole load of folk trying to get a career as an influencer.