The thing is, without CL/Europa League cash or a large slice of the SPL TV revenue, the players you would like to keep are still beyond you.
Obviously you get far bigger crowds than the rest of the SPL (Celtic aside) but your running costs are huge for Ibrox, Murray Park etc, plus there is no guarantee that your merchandising sales will not see a significant drop as the results deteriorate.
I know this is all new to Rangers fans but take a look at the rest of the SPL, there is NO money outside of the top 2 because of the 'share' agreement you and Celtic forced through........................................so if you finish 6th for example, you will be skint due to the very rules your club has helped enforce.
Welcome to the SPL.........................can you see why the rest of us hate it?