In his defence, his job is to, and I quote, "Maximise the commercial value of Scottish Premier League football by fully exploiting commercial rights and properties" not to ensure sporting integrity. Its in the mission statement (Link, Warning: you may lol out loud) of the SPL. I have a feeling that any other SPL Chief Exec would be doing the same thing.
That said, his underhand tactics of blackmailing SFL clubs into accepting Rangers in Division 1 or creating SPL2 or bribing them £1m makes him a grade A c**t
Thinking about it though, the silence from Celtic Park has been deafening on this whole subject. Makes me wonder what Mr Lawwell is saying to Neil Doncaster. After all, Celtic are the club who stand to lose the most.