I hope that was just someone bored out his tits, despairing at the inanity of it all, making a wise-crack.
I'm stealing that line, will use it first chance I get.
I worked for a B2B media company in London. A colleague and I had a thing going where every sentence he said during team meetings had to include "maximise", and mine had to feature "optimise".
Kept it up for weeks, nobody ever called us out. Dunces.