That's the difference between the Tories and Labour.
Tories are born with power. Always have it. Slept with their granny.
Labour have to earn it. Always have to hold onto it. Sell their granny.
Oh I just remembered what the game changer was for Labour. It was Milliband asking not to be judged on his looks. He mentioned Wallace and Grommet and the nation went ahhhh.