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Everything posted by Mr Blobby
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Our Motto: "Let 2016/17 be the season where you perform the ‘reverse-Trump’: let’s take down the walls and build some bridges".
The half way stage in the Scottish League 2 is a fitting place to take stock, as the nights draw in, the cold weather begins to bite and games are inevitably called off. It seems such a long time ago now since we took up the Mark Bradley Fan Experience Challenge and became mystery fans in July 2016.
See here http://bradleyprojects.com/blog.php?id=62 and here http://bradleyprojects.com/blog.php?id=67 for some explanations.
Mark sent us all the tools we needed to build up a persona and left the rest to our imagination. We picked newly promoted Edinburgh City FC in Scottish League 2 and took the unusual decision to follow them, not for just a few games - as is the case in most Mark Bradley Fan Experience Projects, but for the whole of the season in 2016/17.
Having read through 'Ten Ways To Grow Attendances' we focused on item Number 9 - Be Different. '
'So what makes your club unique? Is it an aspect of the club’s history, the industrial heritage of the town, a local food item or a story? I recall AFC Telford United celebrating the local village of Dawley by resurrecting connected icons (Captain Webb, Fatty Foulkes, George Cadbury and the Pig on the Wall – don’t ask) and featuring them on that match day. Lewes FC does it through imaginative promotional posters and a match day experience aligned to something much more abstract than a simple game of football, but few others even consider this. If you’re not going to be sweeping all before you on the pitch, then what’s making you different off it? Make 2016/17 the year you discover niche marketing.'
Edinburgh City FC had a lot going for it in the 'unique' department. It was a relatively new club with a small fan base working out of the large Meadowbank Stadium, the venue for two previous Commonwealth Games competitions - not to mention events like the Queen's Silver Jubilee in 1977 and various concerts and gatherings. There was also the loose connection with a team formally known as Meadowbank Thistle and all the history that went with it, like Mr Blobby and the club's fanzines.
So what better than to start our journey in the Betfred Scottish League Cup Group stage on Wednesday 20 July 2016 at 19:45 in the Meadowbank Sports Centre. Edinburgh City v Livingston - the Scottish equivalent of AFC Wimbledon v MK Dons. We took along a blow-up Mr Blobby and the idea of creating a fanzine for Edinburgh City germinated when we accidentally met 4 former Meadowbank Thistle fans outside the stadium - David Baxter, Colin McPherson and two who's names are as yet unknown to me. The 0-3 result was the start of a losing streak that went on for some considerable time for Edinburgh City until a 1-1 draw away to Stirling Albion on 10th September brought some relief. Two more draws followed. 1-1 away to Annan Athletic on 24th September and a 3-3 home draw with Arbroath at Meadowbank on 1st October. But it was not until Edinburgh City beat Forfar 1-0 in the Scottish Cup on 1st November at Station Park that they recorded their first win of the season and then went on an unbeaten run that saw them soar up the League table winning plaudits, and awards, as they went.
The saga continues at Central Park, Cowdenbeath on Saturday. (Weather permitting)