Yup.
Relatedly: standing in the queue for the train, a family of four were behind us were discussing the game. The kids had had a great day, and the daughter, about 10 or so, said mum, mum, can we get season tickets? Mum's reply: "NUH!!". Conversation over.
So we must remember there's ten million reasons why people don't buy season tickets. I think the club has done a fantastic job promoting the final, and all the kids I saw, my own included, had great days.