Wasn't that what they were losing in the SPL, with a TV deal, having won the league the previous season?
What's more, their plan is to sell seasons for £250 a pop in the Third. Even if they sold 40,000 of them (which they won't: they will be very lucky indeed to get a quarter of that, which would still be ten times what they've sold three days before their first match) that's only ten mil pre-tax.