It’s all about cash. It’s not difficult to outspend most league 2 clubs. All you need is a short term cash flow. Ambition is easy when it’s backed up with cold, hard cash. Every club in football is ambitious. Some have constraints to that ambition due to short/middle/ long term economic issues. That’s the reality. People talk about finding your level. That I’m afraid is absolute tosh. Levels are and always will be temporary.