It's all hype, it really is.
They're almost identical to a pair of city Marathon PT that i bought my lad for his Christmas, except the PT were £30 not £85 and they even come with spare laces. zx380 are class trainers and I will own a pair soon (but only cos you have them )
Syrian refugees wear Onitsuka Tigers. At least, the hipster refugees do anyway - when your children are drowning you need to wear your best bow tie and braces for the photies ye ken.