Obviously the people running the game are total incompetents but this is a real cultural problem within Scottish football.
The attitude that English football is the template for football in how to run it, market it etc etc is so ingrained within the hierarchies of Scottish football and the media it's barely believable. They are a far bigger country with far better footballing infrastructure and global appeal, only an absolute moron wouldn't realise that if we try and mirror that set up we will just look the the shambolic, amateurish version of the English leagues.
We should have innovative people trying to maximise the strengths of the Scottish game (of which there are plenty btw) and marketing it as such. Play on the fact that the English premier league doesn't offer the 'real' experience of football anymore. If the police would wise up and lift the alcohol ban at games, even just low risk games then it's a real opportunity to market ourselves as the alternative to the EPL fannies.
But no, we'll continue to get "we can't market Inverness v Kilmarnock, the English might laugh at us".