Ps if the TV deal isn't enough ,scrap the League Cup and replace it with a Premiership Cup,4 groups of 4, H+A,guaranteed 6 games,top of each group straight to semis.
Include the 2 relegated clubs from the previous season (compensation for relegation ),everybody below that in the Challenge Cup.
2 cups for all league teams ,still possible treble for the Premiership teams ,32 league +6 Premiership Cup =38 as now.