There are no winners in this clusterfuck. Hamas get more support as Palestinians and Arabs are radicalised by the actions of the IDF and Israel (meaning that they will only become more hardline and extreme, remember how the Taliban weren't always the bad guys?) and the Israeli's get more behind their government and military with every rocket that lands in an Jewish family's garden.
There are only losers and sadly most of those losers will be ordinary folk from both sides who simply want to get on with their lives but can't because of the actions of others.
I can't understand the support for either side from countries outwith the Middle East. I just cannot bring myself to believe that either one is right or, at least less wrong than the other.
I do think though that it's important for international aid agencies and the like to be involved in Gaza and the West Bank. There are many arguments to be had from various angles, but starving kids and families with no medical supplies and unsanitary conditions don't care about that and should rightly be prioritised over the squabbling of the politicians, the extremists and the military.