True, and I have no issues with books being easy to read. I loved the Harry Potter series, and also like Harlan Coben's Myron Bolitar novels, which have a laughable premise throughout, and fairly one-dimensional characters.
It's more the quality of writing I admire. Coben is excellent, as is Rankin to be fair, certainly latterly.
Someone like Jardine, or Val McDermid, I can't take seriously, as I find them laughably poor.