American c***s replying to some made-up story on Twitter with replies such as "I am screaming!", "I'm so done" or "I can't breathe!!"
In general, the rising popularity of made-up stories just for the #numbers. The worst one I've seen recently was the boy pretending to have lost his keys, and found them lodged in a slice of toast that he 'found' behind the couch. He actually made a slice of toast and pierced his house key through it, as if that made it any more believable.