That's one instance. Where a guy said something to his face. Had the opportunity to respond. Fit into the idea of two guys feuding so went over most people's heads. It was nothing. In the year since he challenged Hangman on live tv, disrupting the show knowing Hangman couldn't respond. All Out press conference. ESPN interview. Post-Collision promo.
It also came from a place of concern over Colt Cabana being punted into uncertainty and job insecurity. Which might not have been Punk, but looks to have been Tony Khan doing some preventative work to keep Punk happy. Since here we are now with Punk on Collision Island using his influence to ban people from the show.