Because the club has zero ambition to go further on the pitch. Just have to look back at last season where we were told we weren't ready for promotion when the team was flying and then a few weeks later we all of a sudden are ready to go up and we shit ourselves. I don't think anyone at the club really knew what they wanted the outcome to be last season.
The lack of ambition runs from top to bottom at the club. Just look at the way Duffy sets his team up away from home at Dunfermline last week. They were there for the taking at half-time but we came out and were happy to sit on a 1-1 draw. I get that people will say that Dunfermline have a good home record, but looking at that game on its own it was really 2 points dropped.