Often see the debate about amongst fans whether or not a strip is horrible or nice. I'm just not fussed what they look like at all to be honest.
I'm not the type of person who'll wear a football top and then therefore unlikely to buy it no matter the design.
Each to their own though, if folk are going wear them they're obviously going to want it like it!
From a business perspective, yes they probably should be out but the financial outcome for Saints between it being out now or end of July will be negligible as if you're the kind who'll buy it, you'll buy it anyway.
I wonder if by waiting later you get it slightly cheaper from the supplier as you're not getting priority during the manufacturers busiest period.