Most website you visit come up with the cookie consent pop-up, but most now have the consent split into "Consent" and "Legitimate Interest". The consent it normally turned off by default, but the legitimate interest is normally turned on. I have no idea what the legitimate interest is but I assume it's not really something I want to have on, so I always turn it off as well, but it's a pain to have to do this rather than it being off by default. The legitimate interest stuff tends to be hidden away, which reinforces the suspicion it's not something I need or want.