They could always do what Falkirk did and build one stand to begin with yes it will be shite but it's a start. For it to make money it would need facilities shops offices function rooms places to eat. 4G pitches and a gym are pretty essential as well.
Milton Keynes dons for as much of a joke of a football team they are have an ikea, one of the biggest asda,s in Europe a shopping complex with one of the biggest primark s I've seen as well as a gym 600 parking spaces and new purpose built stadium all on one site.