I don't think most fans see it that way.
As discussed at length previously, non-FSS members perhaps see what they contribute via the traditional methods as supporting the football budget.
Ally that with our above average and loyal support, I question whether that generates a perception that the club should be able to sustain a decent budget without additional input from the FSS and especially now we're back in the Championship.
Again, my view only, but the FSS don't talk up the other work that the provided funding is helping with as far as I know.
Unfortunately money spent on players doesn't always translate to success on-it and can be temporary. Demonstrating some of the non-playing successes that will last the club in the longer-term could help.
I don't think it's an either/or strategy but, again, for me the messaging has become one-sided.
@BPM that's just my opinion. Others may disagree.