When you think about the various PR disasters that the club has created this summer, it makes for grim reading. First they delayed the squad re-signing as they told the players they couldn't sign the new deals they'd been offered until after the manager signed his, then they announced the new ticket prices with a 35% price hike and no warning and an even bigger price hike for the games at home to Hearts, Hibs and Rangers, then they cancelled the student gate and said they wouldn't do student concessions this season, then they did a u-turn and put a student price for the season on after a rash of complaints, then they sold out of season tickets without notifying the existing ticket holders that they were nearing their limit, then they did a u-turn and put up another 50 season ticket seats after a rash of complaints and now they've announced that everyone will require a match ticket for the home games against the big three and that they'll be closing the road for these games and that even season ticket holders will have to attend in person to swap their voucher for a ticket.
Edit to add: And who could forget "we can't work the payment card machine-gate" where punters had difficulty buying their season tickets because the admin girl was on holiday and the two eejits couldn't process the transactions in her abscence.