This is my opinion. Its massively misjudged though, as the money from the Europa League is pathetic. They'd need to qualify for the CL Groups to be making money, but the way our coefficient is, that means they have to topple Celtic. They'll improve this year, Alves, Jack and potentially Dorrans are all upgrades, I'd argue Dorrans could be one of the best signings we've seen in this country in terms of current stature (an international who has played regularly in the EPL in the past season or two), but they still seem an attacking player or two to catching this Celtic team.
They seem to be gambling on them toppling Celtic before their finances crumble, which seems daft, as realistically they could've built funds over the next decade, waiting for the inevitable slump Celtic will hit, and then go for a spell of dominance themselves, instead of harming their own future as they can't cope with the present.