I'm pretty slow a car maintenance but I'd be able to do front pads in an hour with shite tools, double checking my work and having to jack up a corner at a time.
Correct tools and know-how and £96 sounds about right in the non-ripoff market. Guessing that's £37.50p/h plus vat and 2 hours work. That's what my garage charges anyway.
In the ripoff market you're possibly well north of £150 per hour plus VAT.
Phone local independents for quotes and see if you can get positive reviews from friends and associates.