Growing up in the leafy town of Elgin I wasn't really exposed to a big drinking culture among adults. My folks liked a good swally now and again but not every weekend. Going to Uni was a bit of an eye opener but nothing I didnt join in with (although one pal is probably an alky without realising it now).
However, on meeting the missus many years back and visiting her family and wider acquaintances around the Loch Lomond area I was blown away. Literally everyone seemed to either a) have a drink problem, b) were dealing with a drink problem or c) knew someone who had a drink problem.