Huge country, limited number of major league professional teams. The colleges represent the areas/states and its quite strong in places with no pro sports teams like Nebraska, Austin etc. My team UCF target the locals well, plus they have a huge alumni locally too. The college games are quite a good day/night out, tailgating, concerts etc, they sell it as an overall experience and most of them are family friendly. There are certain aspects of it we could learn from and others that just wouldnt catch on over here.