I was thinking about this recently as well and it's a real first world problem compared to where we've been over the last 25 years.
There must be some sort of financial incentive to going up. However its hardly like its the English premier league and their 100 million and what the club wins will end up being spent on players, wages and facilities.
If somehow we get up I'd hope the club are sensible with it and we take it as a free hit. Tour a lot of grounds we've not been to for a long time, cause a few upsets and have some great afternoons at a packed San Starko.
If we stay up it has to be done in a sustainable fashion and not the Livingston, Dundee, Pars, Gretna etc model.
Anyway all pie in the sky thinking at the minute. Onwards to what I expect will become 16 cup finals.