Out of interest
Live page for this on the BBC website has 25000 people viewing it right now: Scottish Premiership: Celtic & Rangers both threaten in frantic opening - Live - BBC Sport
Live page for Chelsea/Luton has 39000 people viewing it right now: Premier League LIVE: Man City vs Sheffield United, Luton vs Chelsea, Nottingham Forest vs Man Utd score, commentary & updates - Live - BBC Sport
Must be because this is on the telly.