@HibeeJibee's figure of 215k is league games only, so £5.6k a game.
Last year rangers played 56 competitive games and a handful of friendlies, call it 60 in total. That works out at £8.3k a game.
@Mr Positive, sometimes.mentioned that the longer commitment to the deal justified a 20% cut from previous years. Adjust Bitci deal for that, it's £6.7k a game.
Other possible adjusting factors:
Bitci have obtained exclusive access to a lengthy sucker list to lap up rangers gift vouchers which they are badging as that new fangled crypto tokens. Adjust bitci down.
Rangers deal covers potential CL group ties with international household names. Cinch deal covers at least three games against each of Dingwall Village and Almondvale Retail Park. Adjust bitci down.
And in fairness, i was going to suggest adjusting cinch down for being on backgrounds, but i see bitci behond Gerrard at a presser, so won't.
I'm not saying that the Cinch deal is a great deal. The evidence presented doesn't show it is a bad deal.
There's also no reason to think that online speculation from rapeepul is the actual basis of the dispute.