Nothing odd at all.
Firstly, Piers Morgan is not part of GBNews.
Having watched a little, they, in my opinion, haven’t covered
any ‘hateful’ topics that haven’t been covered by other networks.
Ive seen segments on lockdown, taking the knee, Harry and Meghan, trade deals, just all the usual stuff.
There seems to be a reasonable mix of people from a wide range of affiliations.
You are of course correct in saying that advertisers are free to advertise where they wish.
The same thing happened to The Spectator and the power of the consumer soon put an end to it.
The same will happen with GBNews which is already doing well in terms of audience share.
Maybe take a look and make up your own mind.