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New Strips for 2014/15


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Super J's shirt is decent in the flesh.

Absolutely nothing wrong with that St. Mirren away design, great idea. Sponsor Logo spoils it a wee bit.

It was indeed a great idea. Shame they didn't use they stripes in the home shirt!

Nothing wrong with it? Our kits and indeed our stadium have simply become one huge JD Sports corporate-coloured advertisement, and our board of directors are letting them away with it.

Thats what happens when you suck the corporate boaby :( . I wouldn't mind as much if the fans had a say . You have came up with a few belters, even this season your quick efforts piss all over this seasons. Theres no need to use a third colour in our home tops, but if it had to be done we'd all rather it was red instead of bright yellow :green

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It was indeed a great idea. Shame they didn't use they stripes in the home shirt!

Thats what happens when you suck the corporate boaby :( . I wouldn't mind as much if the fans had a say . You have came up with a few belters, even this season your quick efforts piss all over this seasons. Theres no need to use a third colour in our home tops, but if it had to be done we'd all rather it was red instead of bright yellow :green

All clubs need a sook at the corporate boaby to make ends meet. St Mirren are no different. We need backers, sponsors, companies and punters to take tables at hospitality.... Whatever.

Prior to JD Sports coming in we had Hummel for several seasons. Like or loathe their kits, Hummel were what was expected - our kit supplier. JD Sports are our kit supplier, but they also have a stranglehold on the retailing of their self-produced kits. Online, and in their Paisley, Silverburn, and Braehead stores. You couldn't buy a St Mirren strip in the St Mirren club shop at the ground - a club shop that was a fcuking disaster until the club went back to Alan Provan prior to the League Cup Final, and he literally rode to the rescue like the cavalry to sort the place out.

He completely turned it around (again), yet did it without being able to sell kits or training gear - getting footfall in his shop where people might buy other things like scarves, car stickers, baseball caps - whatever. As Saints fans know, Alan couldn't make it viable on air fresheners and baseball caps alone, so has departed again.

JD Sports want the stranglehold as they (naturally) want that footfall in their three stores, where they think we'll buy trainers, tracksuits and other non-St Mirren sports equipment. Frankly, personally speaking, I now avoid buying anything from them like the plague. Our 'presence' in their stores is visible at initial kit launch, then regresses to become a few St Mirren shirts on racks alongside the ubiquitous selection of Real Madrid, Chelsea, Man Utd and Celtic shirts. There's a marginally more visible St Mirren presence in the Paisley store, but it's still shit.

When I designed the 2012/13 season kits, I sat in with the head honco of JD at a meeting, and asked him why we didn't have kits on sale even on matchdays, at the stadium shop. They could have brought in a seperate cash register for kit sales, and Alan Provan would still have had his own cash register. I pointed out that Blackpool FC, and other JD supplied clubs DID have kits and training wear on sale at their stadium shops. He looked visibly worried by the question, before replying 'those clubs have a different deal'. I didn't even get the chance to say it before someone else shouted across the table to him 'Well why don't we have the same deal?' - I never got an answer.

The stadium now resembles a big yellow, black and white JD Sports advert, the home and away kits resemble a yellow, black and white JD Sports advert, and it seems our BoD are simply happy that JD take care of business and they don't need to worry about fans actually liking our club colours being changed to yellow, black and white, or if fans like the actual kit designs. Overwhelmingly - we don't. A quick look at websites and social media sites easily confirms this. St Mirren players have slagged the kits online, fans of other clubs are slagging them on 'football shirt culture' type websites.

It doesn't matter if we sell 5 or 5,000 kits... The BoD just let JD crack on.

Rant over, etc....

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The stadium now resembles a big yellow, black and white JD Sports advert, the home and away kits resemble a yellow, black and white JD Sports advert, and it seems our BoD are simply happy that JD take care of business and they don't need to worry about fans actually liking our club colours being changed to yellow, black and white, or if fans like the actual kit designs. Overwhelmingly - we don't. A quick look at websites and social media sites easily confirms this. St Mirren players have slagged the kits online, fans of other clubs are slagging them on 'football shirt culture' type websites.

It doesn't matter if we sell 5 or 5,000 kits... The BoD just let JD crack on.

Rant over, etc....

Therein lies the entire issue. We seem to have, as a club and support, staggered blindly into a situation where we've allowed a third party to determine what our club colours are. The whole yellow trim thing last season was mutedly accepted by the support as it was supposedly a one off. As evidenced though, it now seems that someone within JD Sports has decided that our club colours have now been changed from black and white, to black, white and yellow and we as a club have accepted it as it's guaranteed coin.

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Was in JD today and had a closer look at the st mirren strip.

The quality is bloody terrible. There's nothing about it that makes sense. There's even some wee row of letters at the bottom of the top, bang in the middle, even the stitching joining the sleeves to the body!

Are JD taking the piss, testing the boundaries?

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Is it just me, or do the backs of the St Mirren strips look even worse than the front...

Oh good, we have a season of commentators moaning about now being able to see the names and numbers.

Why are St.Mirren changing the kit again this season?

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Oh good, we have a season of commentators moaning about now being able to see the names and numbers.

Why are St.Mirren changing the kit again this season?

St Mirren aren't, it would seem.

they who do as they please, or JD Sports as they're more commonly known, call the shots on strips.

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The red names and numbers on the back of our new home shirt are illegible. It's doubly annoying, because like him or loathe him, one thing our ex-commercial director Richard Atkinson did was to fight for the re-introduction of stripes on the back of our strips after years of ugly white or black patches on the back. He also fought for red numbering after years of only black or white lettering being available (unless you operated on economies of scale like The Rangers and could afford to get red in yourselves).

Guys like Jim Spence & Co on Radio Scotland moaned like fcuk - mostly because the lazy cnuts can only recognise the entire teams of Celtic and The Rangers. Indeed, on Radio Scotland one afternoon, Spence announced he was going to lobby for teams with stripes to have patches instead of stripes on their backs again....

... Now our BoD sanction a JD Sports design that looks utterly shite with red names and numbers, and gives ammunition to media talking heads who moan that they can't read them.

Well done Mr Gilmour & Co. Well played.

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Bit harsh on Spence ie, 'only recognise the entire teams of Celtic and The Rangers' when he's one of the ones that tends to go out of his way to talk about the other clubs rather than the OF. In fact, he's one of the very few that does it.

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It's not harsh on Spence. He doesn't talk about the OF, woopty doo, but he can't recognise anyone that isn't from Tayside (and even then, he struggles). He's a loveable idiot but ultimately the he's the same as everyone else at the BBC - hopeless -, any Scottish football journalist should be able to reel off the starting XI for every topflight team by just looking at the player.

I'm not saying I don't like JUM. He's enthusiastic and is one of the few who seems to care about football but he's a dreadful journalist, like the rest of his colleagues. You get better "analysis" and match reports on here and we don't get paid.

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yoda, on 06 Jul 2014 - 14:01, said:

It's not harsh on Spence. He doesn't talk about the OF, woopty doo, but he can't recognise anyone that isn't from Tayside (and even then, he struggles). He's a loveable idiot but ultimately the he's the same as everyone else at the BBC - hopeless -, any Scottish football journalist should be able to reel off the starting XI for every topflight team by just looking at the player.

In terms of Scottish football journalism, that's a pretty big deal.

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