To be fair, it's only gained traction (as far as I can see) because people have been annoyed by it, or have pretended to be. Same as anything, really. I'm pretty sure only a couple of people complained about the picture of Alan Main because it displayed on the thread preview on the app, but that led to it being posted all the time. And, inevitably, within a few posts' time on this very page, now I've mentioned it.