To me, a football club should be about far more than just how the first team does. It should be utterly linked to the local community. It should be a touchstone for locals to engage with, and they do help provide a huge sense of place. When football teams have disappeared the effect on the local community is far deeper than, say, if a shop closes or some other local business.
When my kids were at primary school, Falkirk sent round their mascot to meet the kids and pose for photos. It was a great day for the kids.
I guess this is a different perspective. For me, a club should be a vehicle for so much more locally than just boosting the starting 11 and results on the pitch. It's also one of the reasons I cannot get my head around people from towns and villages choosing to spend their money on the arse cheeks than their local team. Rangers and Celtic have done f**k all for the schools in Falkirk, yet there are loads of people from Falkirk spending their cash on strips/mugs/scarves/tickets etc that just boost their old firm club.
This is getting away from the women's football point. I'm all for it, and kids football, kids go free days, community engagement, even your old folks charity cup.